Glide
Glide
Designed to attract early adopters and secure seed funding
Designed to attract early adopters and secure seed funding
client
client
GLIDE
GLIDE
SERVICES
SERVICES
UI/UX Design
UI/UX Design
Framer Development
Framer Development
type
type
Website
Website
INTRODUCTION
INTRODUCTION
How do you make a pre-launch mobility startup stand out in a market dominated by Lime, Bird, and Uber—and attract both early adopters and Series A investors?
How do you make a pre-launch mobility startup stand out in a market dominated by Lime, Bird, and Uber—and attract both early adopters and Series A investors?
GOALS
GOALS
Position as premium alternative to competitors
Drive waitlist signups
Create investor-ready brand
Establish trust before launch
Position as premium alternative to competitors
Drive waitlist signups
Create investor-ready brand
Establish trust before launch
TARGET AUDIENCE
TARGET AUDIENCE
Urban professionals (25-40)
Early adopters
Sustainability-conscious commuters
VC investors (secondary)
Urban professionals (25-40)
Early adopters
Sustainability-conscious commuters
VC investors (secondary)
COMPETITIVE ANALYSIS
COMPETITIVE ANALYSIS
I analyzed the positioning and visual language of key mobility competitors including Lime, Bird, and TIER. While they each have strong market recognition, there was an opportunity to differentiate through a more premium, tech-forward, and sustainability-driven positioning.
Lime — Strong mass-market presence, but a more generic, commodity feel.
Bird — Clean and recognizable, but with limited personality.
TIER — More sophisticated and European, but also more corporate.
The opportunity: position the brand as a premium mobility experience, combining technology, sustainability, and a more distinctive visual identity.
I analyzed the positioning and visual language of key mobility competitors including Lime, Bird, and TIER. While they each have strong market recognition, there was an opportunity to differentiate through a more premium, tech-forward, and sustainability-driven positioning.
Lime — Strong mass-market presence, but a more generic, commodity feel.
Bird — Clean and recognizable, but with limited personality.
TIER — More sophisticated and European, but also more corporate.
The opportunity: position the brand as a premium mobility experience, combining technology, sustainability, and a more distinctive visual identity.
USER PERSONA
USER PERSONA
Alex, 32 — Urban Professional
Tech-savvy, sustainability-conscious commuter looking for a more reliable and premium alternative to existing micromobility services.
Pain point:
“I want eco-friendly transport, but current options feel cheap and unreliable.”
Alex, 32 — Urban Professional
Tech-savvy, sustainability-conscious commuter looking for a more reliable and premium alternative to existing micromobility services.
Pain point:
“I want eco-friendly transport, but current options feel cheap and unreliable.”
AI-Assisted Process
AI-Assisted Process
AI was used throughout the research and design process — from analyzing competitors and synthesizing findings to exploring visual directions and generating custom imagery and 3D assets. Since the startup was pre-launch and had limited original visual content, AI helped bring the brand concept to life while maintaining a consistent premium visual direction. All generated outputs were curated, refined, and art-directed for the final experience.
AI was used throughout the research and design process — from analyzing competitors and synthesizing findings to exploring visual directions and generating custom imagery and 3D assets. Since the startup was pre-launch and had limited original visual content, AI helped bring the brand concept to life while maintaining a consistent premium visual direction. All generated outputs were curated, refined, and art-directed for the final experience.
UI DESIGN
UI DESIGN
The design translated the brand positioning into a premium digital experience, balancing energetic mobility visuals with a clean, technology-driven interface.
The design translated the brand positioning into a premium digital experience, balancing energetic mobility visuals with a clean, technology-driven interface.
DELIVERABLES
DELIVERABLES
Color palette and typography
Responsive desktop and mobile layouts
Framer development and animations
Custom 3D icons and visual assets
Component library
Developer documentation
Color palette and typography
Responsive desktop and mobile layouts
Framer development and animations
Custom 3D icons and visual assets
Component library
Developer documentation
© 2026 marcus lorenzet